On the one hand, the overall shapes of the letters and the proportions of their parts seem classic.

The type used for the wordmark is a rare example of a perfectly legible and minimalist, yet unique font. The logotype of the software has kept the custom typeface from the previous version, but the blue, used in this logo, has been brightened up and intensified, giving a more vivid and progressive look to the whole composition. The redesign of 2022 has simplified the smooth and sleek Zoom logo, removing the graphical part from the composition, and making the lettering the main hero of the badge. In addition to these, there is also a full version, where the wordmark is paired with the emblem, which looks almost exactly like the icon but has a slightly different shape. There is also an icon, which can be used independently. All the details became bolder and brighter now. As for other changes, made to the Zoom badge, they include the darkening of the shade of blue, and the refinement of the emblem, with the typeface of the inscription, also changed. The redesign of 2013 has simplified the original concept of the Zoom logo, deleting the “.us” part of the inscription, and removing the blue letter “Z” from the emblem.

Zoom logo no background